Gérard Briane and Jean-Philippe Toutut, Directors of both companies in the Tarn (one in recycling, both in project management) are responsible for the creation of Betty-Box, an original concept and environmentally winning Competition in Innovation Midi-Pyrenees in 2006. Gerard Briane first discussed in early to Jean-Philippe Toutut, probably in Portugal during a study of the recycling market in 1995, but then took them many years to go from dream to reality, the idea to realization. The project resulted in the update of the first prototype in 2006, and the definition of any strategy. The two entrepreneurs have created Sté BTI (Briane-Toutut-Ingénierie (Engineering)), St. Juéry near Albi (81), to expand.

Gérard BRIANE, born in 1953, entrepreneur CEO of Briane Environment, established in 1947, recycling all materials, collection and treatment of all household packaging for over thirty years, CEO of BTI, responsible for overseeing technical and technological processes and production.

Jean-Philippe TOUTUT, born in 1956, company director, Doctor of University CEO of Alpha Development Group, created in 1982, works council and transfer knowledge on sustainable development, CEO of BTI, in charge of overall development of trade and communication.

The original name of « Betty-Box » comes from a furious "brainstorming" internal: the pronunciation of the Company « BTI » (NB: « Briane-Toutut-Ingénierie ») was born the name « Betty », we have retained for the feminine side of a machine, his image is seductive, playful and exportable ; adding « Box » has come considering that the machine is functionally a place of deposit, an inbox packaging . Well, for psychoanalysts, perhaps the fact that it's « BB » of the two designers, born after many years of trading and research, is probably not all at stranger to the final choice of name.